Jindal (India) Limited, part of the B.C. Jindal Group, has announced the commencement of supply of premium coated steel sheets to India’s white goods industry, marking a significant step in the company’s expansion into the high-value appliance materials segment.
The company, one of India’s leading downstream steel manufacturers, has set up additional colour-coated manufacturing capacity, which will enhance its ability to serve major Original Equipment Manufacturers (OEMs). This includes leading brands such as LG, Whirlpool and Godrej, among others. The newly introduced coated sheets will be used in the production of washing machines, air conditioners, refrigerators, and other home appliances.
A company spokesperson said the expansion aligns with Jindal’s strategic goal of deepening its footprint in the country’s rapidly growing consumer durables market. “This move is in line with our endeavour to establish a strong presence in India’s fast-growing white goods market and further strengthen our presence across key industries in the country. In our premium product portfolio, colour-coated steel sheets currently account for around 70% of total sales volume. We expect this segment’s contribution to increase further, reaching nearly 75% by FY26,” the spokesperson said.
With this new capacity, Jindal (India) Limited anticipates a 20% increase in revenue during the current financial year. Earlier this month, the company commissioned 0.6 million metric tonnes (MT) of downstream steel capacity expansion at its West Bengal facilities, marking the completion of a major part of its cold rolling complex project.
The ₹1,500-crore investment will increase Jindal’s total manufacturing capacity by 60%, taking it from 1 million MT to 1.6 million MT per annum. This expansion is expected to substantially bolster the company’s sales performance over the next few years.
India’s consumer durables market is witnessing rapid growth, supported by rising incomes, urbanization, and government initiatives such as the Production Linked Incentive (PLI) Scheme. According to the Confederation of Indian Industry (CII), the sector is projected to become the fourth-largest globally by 2027.
By positioning itself as a key supplier of high-quality coated steel to appliance manufacturers, Jindal (India) Limited aims to capitalize on this trend.
Operating from two state-of-the-art facilities in Howrah, West Bengal, Jindal (India) Limited offers advanced colour coating, galvanizing, and galvalume technologies. Its product portfolio spans sheets, pipes, and aluminum foil, anchored by strong brands such as Jindal Sabrang and Jindal NeuColour+, which dominate the colour-coated sheet market in Eastern India.
In a parallel development, Jindal’s wholly owned subsidiary, Jindal India Steel Tech Limited (JISTL), recently received a Letter of Approval (LoA) to set up a greenfield steel manufacturing plant in Dhenkanal, Odisha. The company plans to invest ₹3,600 crore in the first phase and ₹15,000 crore in total by 2030 across three phases.
