L&T Switchgear, a cornerstone in India’s electrical and automation landscape for over seven decades, today unveiled its new brand identity: ‘Lauritz Knudsen Electrical and Automation’. This rebranding marks a significant milestone as the company continues its legacy of pioneering energy management with a renewed focus on customer-centric solutions.
The transition to Lauritz Knudsen comes three years after L&T Switchgear was acquired by Schneider Electric Group following a strategic divestment by L&T in 2020. The new identity not only preserves the core values and commitment to innovation synonymous with L&T Switchgear but also signifies an enhanced drive towards advancing in the low and medium voltage (LV and MV) business sectors. Moreover, Lauritz Knudsen aims to build capabilities in the burgeoning new energy landscape, including renewable power generation and e-mobility solutions.
Peter Herweck, Chief Executive Officer at Schneider Electric, highlighted the strategic vision behind the rebranding. “Lauritz Knudsen’s vision prioritises innovation and excellence, aligning closely with India’s growth story. Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector,” said Herweck at the launch event.
Deepak Sharma, Zone President – Greater India, MD & CEO of Schneider Electric India, echoed this sentiment, emphasising the ‘Two Brands Two Sales’ strategy in India. “As we embrace this strategy with Schneider Electric and Lauritz Knudsen brands, our aim is to make an even stronger contribution to India’s transformative journey by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat,” Sharma stated.
Lauritz Knudsen is steadfast in its dedication to ‘Viksit Bharat’—a developed India. The company will continue to conceptualise, design, and manufacture in India, serving both domestic and global markets. This commitment ensures that Lauritz Knudsen remains at the forefront of driving innovation and excellence in the electrical domain, addressing diverse needs across infrastructure, industries, buildings, homes, and agriculture.
Boasting a robust manufacturing footprint of 2.1 million square feet of state-of-the-art factories and a nationwide presence with 33+ offices across 500+ cities, Lauritz Knudsen stands as one of India’s largest electrical players. The company is equally committed to nurturing talent and fostering skill development, having trained over 4,00,000 professionals through its six strategically located training centres in Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata.
Lauritz Knudsen’s innovative solutions are integral to many of India’s major infrastructure projects, including power plants, refineries, water and wastewater management systems, airports, metro systems, offices, stadiums, universities, and hospitals.
