Zoomlion Heavy Industry Science & Technology Co., Ltd., a leading manufacturer of advanced equipment, has taken a significant step in its global expansion with the opening of a comprehensive customer center in southern Vietnam this May. This marks a pivotal development in the company’s strategy to enhance its global market network. With its world-leading solutions now serving customers in over 140 countries and territories, Zoomlion continues to bolster its reputation on the international stage.
Zoomlion’s strategic focus on localisation and digitisation has enabled it to deepen global operations and achieve remarkable growth. In 2023, the company reported an overseas revenue of 17.9 billion RMB (US$2.47 billion), reflecting a year-on-year increase of 79.2%. Notably, overseas income now constitutes nearly 40% of Zoomlion’s total revenue, underscoring the success of its global market penetration efforts.
The company’s expansion strategy includes the establishment of over 30 primary business hubs and more than 350 secondary retail locations worldwide. With an international workforce exceeding 3,000 employees, Zoomlion is effectively extending its business networks by targeting key cities from major regional centres, reinforcing its global presence.
Zoomlion’s rapid international growth is driven by its commitment to building an end-to-end, digitised, and localised business system on a global scale. This approach, which emphasises comprehensive business expansion rather than just regional growth, has been instrumental in reducing supply chain costs and improving product delivery efficiency.
Recent expansions include the opening of new retail locations and subsidiaries: an agricultural machinery store in Laos, an earthmoving machinery store in Australia, and 6S stores in Thailand. New subsidiaries have also been established in Malaysia, Nigeria, and Oman. Zoomlion’s engineering cranes have achieved the highest market share in Turkey and Central Asia, with local teams in Saudi Arabia, Malaysia, Vietnam, and Kenya enhancing its market position in these regions.
Looking ahead, Zoomlion aims to unlock new growth opportunities by continuing to refine its end-to-end business model. This includes synergising R&D, manufacturing, logistics, sales, and services to ensure seamless operations. By accelerating digital transformation, enhancing risk-control capabilities, and building an efficient management system for personnel, products, operations, services, and finances, Zoomlion is well-positioned to optimise its overseas businesses. This strategy will help the company establish a high-end global value chain and accelerate future growth.
