Shree Cement Limited, one of India’s prominent cement manufacturers, has declared a significant shift in its corporate brand identity, introducing a series of brand offerings with ‘Bangur’ as the anchor brand. The reinvigorated Bangur brand identity is rooted in the concept of ‘Build Smart,’ encapsulating the company’s consumer proposition, organisational philosophy, and national ambitions.
The launch of the Bangur master brand was accompanied by a captivating advertising campaign featuring renowned Bollywood actor Sunny Deol as the brand endorser. Neeraj Akhoury, the Managing Director of Shree Cement Ltd, spoke on the occasion, expressing that the introduction of ‘Bangur’ as the master brand aligns with the company’s strategy to adapt to evolving customer sentiments and growing aspirations.
Akhoury stated, “The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and distinctive brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”
The announcement of the new brand identity was made at a glittering event organised in New Delhi, attended by a gathering of over 8,000 participants, including stockists, dealers, retailers, and other channel partners. The highlights of the branding overhaul encompass the unveiling of a new logo and modern visual identity for Bangur Cement, symbolising its evolution with a contemporary design mirroring a forward-thinking approach.
In addition, a revamped product line has been introduced, showcasing cutting-edge enhancements across the product range to address the evolving needs of discerning customers. The launch of Bangur Magna, a premium offering featuring a superior product with a highly differentiated packaging appearance, adds a touch of exclusivity to the brand.
The advertising campaign, featuring Sunny Deol, is set to be deployed across various platforms, including TV, digital, outdoor, print, and retail, aiming to enhance the brand’s visibility and reach. Alongside the branding initiatives, Shree Cement reaffirms its commitment to sustainability, emphasising eco-friendly practices aligned with the company’s responsibility towards the environment.
